Trademark is a design, mark, phrase, word and a symbol for a business that marks the identity for a specific commodity or product of the organization. A trademark is a distinctive differentiator of an organization and its products and services that cater to the need of both distinguishing and identifying your product or business from others in the market. When you have obtained trademark registration for your business or organization, no one can attempt to use your firm’s symbol or name or anything alike to confuse customers and if such act is performed, you have legally protected yourself against it by obtaining trademark registration as it will give you legal sources to stop it and protect your organization from forged products. At the present time, the Trademark Registration Online process is easy. The process of new online registration of a trademark is convenient and quick than ever before but before all this, it must be taken care of that the trademark selected by an organization must be distinctively unique and constructive in trade and commerce to be eligible for a mark. There are primarily four categories of distinctiveness for trademarks –
Suggestive,
Descriptive,
Generic and
Arbitrary.
Arbitrary and Suggestive eligibility of marks is determined on the basis of first come and first serve, i.e., the business or person who registers first gets it first and consequently are inherently distinctive. Personal names or Descriptive marks must have a recognized secondary meaning in the mind of consumers to be approved. And finally, as far as generic is concerned, you cannot trademark a generic term.
Why Trademark Registration is important for a business?
Businesses have to understand why New Trademark Registration Online is essential for the business and the impact trademarks have and trademarks are the vital asset that helps in the growth of the business, also what precisely is the process of new trademark registration online. It is not obligatory rather useful for one to get his/her trademarked or register the name of the business as a trademark.
Following are the reasons for getting a trademark registered for a business:
Trademarks represent the reputation of brand & influence the purchasing decisions of consumers -
Trademark is one of the conducts of referring to a particular brand. Most of the banks do not allow opening a business account under the company name if it is not trademarked. And so trademarking also provides legal ownership in specific locations and places, be it a state, local or nationwide and you can keep hold of exclusive rights to mark the products, with no one else allowed to use your brand name, slogan or symbol.
Trademarks are an efficient & effective tool of communication -
With the help of a single brand symbol or logo, trademarks communicate all the emotional and intellectual messages and attributes about a business, its work, reputation, Goods and services. Trademark does have to be a word, any design or pattern can be recognized despite alphabet or language. Example- Nike, puma, etc.
Trademarks make product recognizable easily-
The markets are always crowded and with so many brands in the market, it is hard to differentiate your business and its merchandise from that of competitors. Here, trademarks play a role in efficient commercial communication means capturing consumers’ attention and making your business stand out.
Trademarks are valuable intangible assets -
Trademarks appreciate over the time, just like goodwill. The more your goodwill of business grows the more preferred and valuable your brand will be in offering value beyond your mainstay business.
Helps businesses to utilize the internet effectively-
While searching for goods and services on social media platforms such as Facebook, Instagram etc. the consumer finds out a product of a business by its brand name or symbol or logo. Higher the traffic on a social media platform or website generates higher rankings which lead to more clientele and more recognition of the brand.
Trademarks never expire -
Some of the majorly recognized brand names have been around for over a century such as Adidas, BMW, Pepsi-Cola, Mercedes, etc. They have obtained their trademarks back then which were unique and in view of the fact that then they have their goodwill in the market and are all identifiable by their respective trademarks in the market.
Provides inexpensive protection to business -
Except for initial costs, a trademark only needs to be renewed within six months from the date of expiry of ten years after its registration. The input amount in the Process of new online trademark registration is quite less as compared to the ample of benefits it provides.
Conclusion
A trademark is a distinctive differentiator of an organization and its products and services that cater to the need of both distinguishing and identifying your product or business from others in the market. At the present time, the New Trademark Registration Online process is easy. Trademarks play a role in efficient commercial communication means capturing consumers’ attention and making your business stand out.